tag:blogger.com,1999:blog-130660282011-04-21T21:12:13.789-07:00jill.santiagohttp://www.blogger.com/profile/02187310897432888455noreply@blogger.comBlogger21100tag:blogger.com,1999:blog-13066028.post-1116666908686657072005-05-21T01:41:00.000-07:002005-05-21T02:15:08.690-07:00Our target market for Canon printers and scanners have the following characteristics:<br /><br />* strive to be very productive<br />* efficient with their time<br />* want to stay abreast with the latest news and happenings<br />* very cost conscious and always want to get the best deals<br />* always on the go<br />* high sense of self-awareness and achievement in life<br /><br />Thus with these considerations in mind, it is best to advertise on the best-selling news site www.inq7.net.<br /><br />The rates for advertising on this website are as follows:<br /><br />Run-of-Site Banner Campaigns (Gross CPM - $5) - Increase brand awareness and visibility. Drive traffic to your site by putting your banner ad (468 x 60 pixels) in the number one Philippine web site. <br /><br />Category or Targeted Banner Campaigns (Gross CPM - $7) - Give your banner campaigns focus by advertising in content categories or sections, such as Home, Inq7 at a Glance, Breaking News, The Nation, Opinion - Editorial, Lifestyle Entertainment, Business, Metro, The Regions, World News, Sports, and Infotech. <br /><br /> ALERT (Gross CPM - $30 [text]) - ALERT is INQ7.net Interactive’s electronic newsletter, containing summaries of the day’s top stories.You can put in up to 400 characters (including spaces) of information on your company’s promotion/campaign, which will be linked to your web site. <br /><br />SUMMARY:<br />In summary in order to have a banner ad that will have a guaranteed 1,000 hits, the company will pay a whopping Php390,000.<br /><br />In retrospect, with Google Ad Words, you can set your maximum budget and are assured that your money will be used efficiently.<br /><br />For our products, we are dealing with a NEEDS market. Thus meaning that our customers usually NEED the printers and scanners BEFORE they purchase them. Thus, we can assume that they would RATHER search for these products over the internet rather than randomly clicking on a banner ad while reading the daily news.<br /><br />With this in mind, we can safely conclude that it is a more worthy investment to advertise in Google Adwords rather than on www.inq7.net.<br /><br />However, if the advertising budget is sufficient enough, it would still be good to advertise on both mediums because it increases brand exposure which cannot directly be related to sales, BUT can build to the overall brand image of trust and stability which is essential to the nature of the products.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13066028-111666690868665707?l=jillchristinesantiago.blogspot.com' alt='' /></div>jill.santiagohttp://www.blogger.com/profile/02187310897432888455noreply@blogger.com4tag:blogger.com,1999:blog-13066028.post-1116658392916943812005-05-20T23:50:00.000-07:002005-05-20T23:56:51.523-07:00Sign up now for amazing deals and discounts from Canon!<br /><br />As a part of our mailing list you get first dibs on new product launches, eye-popping discounts and lip-smacking news on yummy Canon promotions!<br /><br />Sign up today!<br /><br /><br /><!-- GetResponse subscription form | start --><br /><form action="http://www.getresponse.com/cgi-bin/add.cgi" method="post" id="GRSubscribeForm" accept-charset="UTF-8"><br /><fieldset><br /><table><tr><br /><td><label for="GRCategory2">Your Name</label>:</td><br /><td><input type="text" name="category2" size="14" id="GRCategory2" /></td><br /></tr><tr><br /><td><label for="GRCategory3">Your E-Mail</label>:</td><br /><td><input type="text" name="category3" size="14" id="GRCategory3" /></td><br /></tr></table><br /><input type="submit" value="Get More Info!" /><br /><p><br />Service provided by <a href="http://www.getresponse.com/" title="GetResponse Autoresponders">GetResponse Autoresponders</a><br /></p><br /></fieldset><br /><input type="hidden" name="category1" value="canonpixma" /><br /><input type="hidden" name="confirmation" value="http://" /><br /><input type="hidden" name="error_page" value="" /><br /><input type="hidden" name="misc" value="" /><br /><input type="hidden" name="ref" value="000" /><br /></form><br /><style><br /><!--<br />/* form box */<br />#GRSubscribeForm fieldset {<br /> width: 260px; <br /> border: 0;<br />}<br /><br />/* comment about GetResponse */<br />#GRSubscribeForm p {<br /> font-size: x-small;<br />}<br /><br />/* table used to position form elements */<br />#GRSubscribeForm table {<br /> border: 0;<br />}<br /><br />--><br /></style><br /><!-- GetResponse subscription form | end --><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/13066028-111665839291694381?l=jillchristinesantiago.blogspot.com' alt='' /></div>jill.santiagohttp://www.blogger.com/profile/02187310897432888455noreply@blogger.com0